Advanced eCommerce Tracking with Google Analytics

Google Analytics provides powerful (and free) tracking for eCommerce. Weebly enables you to take advantage of this tracking through the Advanced section of your Store Settings.

Before you can put any of this to use, you’ll need to set up an account with Google Analytics. If you don’t have one, this guide illustrates how to quickly get things going.

Already have Google Analytics? Excellent! Let's turn on eCommerce tracking within Google.

You can find this setting by going to the Admin tab of Analytics and choosing View Settings.

 

Under View Settings is a big button that says “Ecommerce tracking”. Flip that On.

 

All done in Google. The next step is to tell your store that you want to use Analytics tracking. This is done through Weebly.

Go to your Store tab, select the Settings section, and choose Advanced. 

 

Enter your GA Tracking ID here. 

 

Not sure what your Google Analytics Tracking ID is? You'll find it in Google Analytics under Tracking Info > Tracking Code in the Admin section of your Analytics account. 

 

Once the code is in place, Publish your site and you're all done. 

What kind of information will you get from adding this to your site? As described by Google, you can use ecommerce tracking to find out what visitors buy through your site, including information about:

Products: Which products shoppers buy, in what quantity, and the revenue generated by those products.

Transactions: The revenue, tax, shipping, and quantity information for each transaction. 

Time to Purchase: The number of days and number of visits it takes to purchase, starting from the most recent campaign through the completed transaction.

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