Improve Your Search Ranking

Now that you’ve built a great site, you most likely want people to find it.

One way to get visitors is to directly distribute your site’s address, and if you only have a handful of close connections who need to see your site, well this just might work.

For the rest of the world, finding your site will depend on searching via a search engine like Google, Bing or Yahoo. How can you optimize your site to ensure you appear as high as possible in these search engine rankings?

Start with the basics. Read our Description, Titles and Keywords article to learn how / why to add this information throughout the pages of your site.

While you're doing this, keep in mind that keywords are not made out of magic (this is explained further in the Keywords help article linked above). Just because you add a keyword to your site does not mean search engines are going to find you through that keyword. If life were that easy, we’d all be rich and retired to our own private islands by now.

Get a Google Webmaster account. It’s easy to set up an account with Google Webmasters, and once you do you can verify your site, view your ranking, and ensure Google indexes your site on a regular basis. It goes without saying, but Google is far and away the most important search engine. We show how to setup an account in our Google Webmaster help article.

Search-friendly Pages. Make your page names work for you. The name you give to a page in Weebly appears both in the site navigation and in the address (or url) of that page. Search engines consider words in your address more relevant, and therefore more important when displaying search results. 

Use keyword phrases in your links. Think before you link. Creating links from keyword phrases or descriptive text will pack more punch than linking from phrases like “go here” and “read more”. So this:

Read our How to Create Links article to learn how to do this on your own site.

Is better than this:

Learn how how to create a link by going here.

Title Your Content. Search Engines see Titles as generally more important than regular text. You can add Titles to your site via our Title element.

But don’t write all your text in a Title. as that will make things worse for your site. You can’t trick the search engines like this, so don’t try. Plus, if you write everything in a title it'll make it seem like you're screaming at all your visitors.

Location-Relevance. If your site is only relevant to people in a specific area, use content to highlight your location. Create a Google Map and pinpoint your location. Also, refer to the physical location when applicable throughout your site, such as “Visit our San Francisco showroom” or “Located in beautiful Nome, Alaska”.

Alt-Text w/ Photos. Add alt-text to an image by clicking on it and using the Advanced Option in the toolbox, then enter a short description of the image. (Note: this only works with the Image Element, not Gallery or Slideshow. View our How to Upload a Picture instructions to see more detail on this option.

Blog for Life. By maintaining a regular blog, you are continually adding new content to your site. This appeals to search engines, because similar to princes of Bel Air, they like their sites fresh. Read our Create a Blog article to learn how to start one with Weebly.

The Power of Links. The more sites that link to your site (as a general rule), the more Google your site to be worthwhile. This is digital word-of-mouth, both for potential visitors and for search engines.

Build it and they may come. There is no fast or magic way to get links back to your site, but the effort is worthwhile, since this is the #1 factor in your search ranking. The best you can do is build interesting content and let people know it exists.

You can also: Link to your site from your social profiles (Twitter, Facebook). If you have an email newsletter, archive it via your email provider's site, so that your own newsletter acts as another site linking to you. If you have a business, put a listing on Yelp, create a Facebook Business Page, and add a listing to Google Local.

Know Your Limits, Keep Working. Be realistic with your goals. If you’re a San Francisco-based florist, you aren’t going to show up at the top of the search results for “flowers” or “Mother’s Day”. But, you could end up at the top of “San Francisco exotic florist”.

Focus on the attainable. Focus on getting your site to show up in a search for your own name. Try to get the attention of bloggers who may write about your business. Encourage visitors to review your business at places like Yelp.com.

This is just a place to start. If you want more in-depth advice, check out our Ultimate SEO Guide.

Was this article helpful? 664 out of 736 found this helpful