Every website needs a name, and you can choose to display that name on your website with text, or as an image. Whichever you choose, it will be visible on each page of your site. You can also disable this completely, but let's take a look here at adding a logo image. Find the title at the top of the page and mouse over it to reveal the options.
Click on Logo to bring up the image upload dialog. If you've already uploaded an image, you can toggle from Text to Logo to Off with these buttons.
Click the button to locate your image file or drag it directly onto the window if you prefer. You can upload any standard image file (JPG, PNG, GIF), but your logo will likely look the best if it has a transparent background and a color that contrasts well with the background of your site.
Here's how the sample site looks with a white logo image on a transparent background:
You'll get the best results if you use an image that isn't too tall or wide, especially if it was designed to be used as a website logo.
If you don't have a logo image but still want to customize the look of your site title, you can always choose a more decorative font and change the size and color of the text. Check out our guide to changing the fonts on your site to learn more.